As businesses continue to grow and expand, it becomes increasingly important for them to understand the market and industry trends in order to stay ahead of the competition. This is where market research companies come in, providing businesses with valuable insights and data that can help inform decision-making and drive growth.
In the United States of America, there are a multitude of market research companies offering a range of services, from consumer research to industry analysis. In this article, we will explore the top 50 market research companies in the USA, based on their reputation, expertise, and client satisfaction.
What is Market Research ?
Market research is the process of collecting and analyzing information about a specific market, including its customers, competitors, and trends. It helps businesses understand what people need or want, how they behave, and what factors influence their buying decisions. By gathering this information, companies can make informed decisions about their products, services, pricing, and marketing strategies. For instance, a business might use surveys, interviews, or online data to learn what customers like about a product or what improvements they expect. This understanding allows businesses to tailor their offerings to meet customer demands more effectively.
1. Global Market Studies
Global Market Studies is a leading global market research and data services consultancy, providing actionable, objective, bespoke insights to businesses all over the world across multiple industry verticals. With a team of highly-experienced and domain-specific research and data experts focused on high-quality research, they are able to deliver to their clients high-quality market intelligence. Using cutting-edge, proprietary research tools they help their clients identify new market opportunities, apprehend risk early-on, maximise revenue sources and enter disruptive markets.
2. Kantar
Kantar is a data and evidence-based agency providing insights and actionable recommendations to clients, worldwide. They have a complete, unique and rounded understanding of people around the world: how they think, feel and act, globally and locally in over 90 markets.
3. IQVIA
IQVIA Connected Intelligence™ they’re able to achieve powerful results by connecting unparalleled data, advanced analytics, innovative technologies, and deep healthcare and scientific expertise. This enables a highly customized approach to address unique challenges. Their purpose is to be a catalyst for innovation in healthcare, to drive healthcare forward every day, and make the extraordinary possible for patients.
4. GfK
GfK is a market research company that provides insights into consumer behavior and market trends. Their reliable data and insights, together with advanced AI capabilities, have revolutionized access to real-time, actionable recommendations that drive marketing, sales and organizational effectiveness of their clients and partners.
5. Ipsos
Ipsos is a global market research company that specializes in understanding the consumer and the marketplace. They offer a range of services, including customer experience, innovation, and brand research.
6. Deloitte
Deloitte provides integrated market research and analysis services through qualitative and quantitative studies. They combine direct research with custom advisory to better support their clients through each stage of the customer management cycle. They offer a range of services, including market analysis, customer insights, and competitive intelligence.
7. PwC
PwC has decades of experience advising on a wide range of industries and services. Whether you’re considering the risks and opportunities around AI, or if now is the time to make a move into blockchain, PwC has put together research and insights that will be able to guide your decision making.
8. McKinsey & Company
McKinsey & Company is a global management consulting firm that provides market research and strategy consulting services to businesses across industries. They offer a range of services, including market analysis, customer insights, and competitive intelligence. They partner with their clients to set bold strategies, unlock the potential of their people, embed transformative technologies in everything they do, and innovate sustainably.
9. Boston Consulting Group
Boston Consulting Group is a global consulting firm that partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities. They offer a range of services, including market analysis, customer insights, and competitive intelligence.
10. Accenture
Accenture stands ready to provide the strategy and consulting support for you to navigate this reinvention journeys. They bring functional and industry expertise, unparalleled insights, actionable recommendations, and the commitment and know-how to unlock 360° value across your organizations.
11. Edelman Intelligence
Edelman Data & Intelligence (DXI) brings together the data, insight, analytics, research, data science and AI capabilities of Edelman. Based in 25+ markets around the world, their team is comprised of 500+ research specialists, business scientists, data engineers, behavioral and machine-learning experts and data strategy consultants.
12. Nielsen
Nielsen is a global leader in audience measurement, data and analytics, shaping the future of media. Measuring behavior across all channels and platforms to discover what audiences love, they empower their clients with trusted intelligence that fuels action.
13. Forrester
Forrester is a market research and consulting company that helps businesses understand the impact of technology on their operations. Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership, strategy, and operations.
14. Escalent
Escalent is an award-winning data analytics and advisory firm that helps clients understand human and market behaviors to navigate disruption and business transformation. They accelerate growth by creating a seamless flow between primary, secondary, syndicated, and internal business data, providing consulting and advisory services from insights through implementation.
15. TNS
TNS is a market research company that helps businesses understand the consumer and the marketplace. They offers its clients high profile research and marketing insight in the areas of product development, brand positioning, pricing, forecasting, communications, segmentation, stakeholder management, mystery shopping, retail audit.
16. Harris Interactive
Harris Interactive is a full-service, digital consultative custom market research agency that combines sector expertise with award-winning research design. Expert in all areas of research design, implementation, analysis, and reporting, Harris Interactive has particular strengths in customer experience, brand and new product development.
17. IRI
As one of the original innovators in big data, IRI integrates the world’s largest set of otherwise disconnected purchase, media, social, causal and loyalty data to help CPG, retail, over-the-counter health care and media companies grow their businesses. They combine this data with predictive analytics to uncover new consumer insights and integrate them on the most technologically-advanced, cloud-based visualization platform, IRI Liquid Data®.
18. MarketCast
MarketCast offers a powerful combination of consumer research, data science, and advanced analytics to help marketers discover, measure, and grow fandom for brands, products, and media content.
19. Maru/Matchbox
The Maru/Matchbox tribe is our group of highly skilled research practitioners with deep advisory expertise. Their global research and consulting teams draw on their extensive experience partnering with global organizations to drive brands forward and provide cutting-edge solutions.
20. Mintel
From fast answers to deep insights, Mintel has provided research and intelligence solutions to consumer-focused businesses for more than 50 years. With a combination of world-class syndicated tools and custom insight solutions, they are your eyes and ears in the markets that matter and the insights behind your next big idea.
21. Dynata
The Dynata platform, an all-in-one solution for insights, activation and measurement, leverages our robust data, innovative technology and more than 40 years’ experience as a pioneer in consumer and B2B insights. Their vision for the Dynata platform is to automate the entire marketing continuum, with capabilities to target audiences; uncover insights; connect data; activate, measure and optimize campaigns; and analyze, visualize, publish and share those insights to drive your business growth.
22. Upwave
Upwave, formerly Survata, is a marketing analytics company based in San Francisco, California. It is the leading Analytics Platform that provides software and data to plan, measure and optimize brand marketing. Upwave rebranded from Survata in September 2020.
23. Qualtrics
Qualtrics is a market research company that specializes in customer experience and brand research. Qualtrics enables researchers from academic to corporate to tackle the hardest research challenges and deliver the results that matter.
24. LRW
LRW is a market research company that provides insights and analytics to help businesses make informed decisions. They’re specialists in human behavior and sophisticated data analytics. They strive to be refreshingly human strategic partners, uncovering real growth levers in strategy, communication, innovation, and experiences.
25. BCC Research
At BCC Research, we utilize 50 years’ worth of experience in market research to provide you with the latest trends, opportunities, challenges, and innovations emerging within your landscape. BCC Research provides objective, unbiased measurement and assessment of market opportunities with detailed market research reports.
26. IDC
International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. With more than 1,300 analysts worldwide, IDC offers global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries.
27. Frost & Sullivan
Frost & Sullivan is an American business consulting firm. It offers market research and analysis, growth strategy consulting, and corporate training. Frost & Sullivan is at the center of an ecosystem of best practice cultivation, executive peer support, and cutting-edge insights that is singularly focused on reshaping the world through managed growth.
28. NPD Group
NPD is a global market information company offering data, industry expertise, and prescriptive analytics to help clients understand today’s retail landscape and prepare for the future. They help clients understand what is selling, who is buying, and the why behind the buy.
29. ZS Associates
ZS is a management consulting and technology firm focused on transforming global healthcare and beyond. They leverage the power of data, science and technology to make more intelligent healthcare decisions and deliver innovative solutions to improve health outcomes for all.
30. RSM US LLP
RSM US LLP is a global consulting firm that provides market research and strategy consulting services to businesses across industries.RSM’s leading insights on the business, industry and market conditions that affect the middle market help drive confident business decisions.
31. RTi Research
In a world awash in data, the challenge is to turn data into something meaningful, something that can be communicated simply and acted upon effectively. RTi Research meets that challenge head-on, turning data into meaning through smart research design, flawless execution and innovative storytelling.
32. Bellomy Research
Bellomy is a privately held, family-owned, full-service market intelligence company. Bellomy focuses on driving successful business outcomes through the design and delivery of solutions that yield deeper customer understanding. The company surrounds its clients’ business challenges with an unparalleled mix of knowledge and experience, marketing science and proprietary research technology.
33. Gartner Research
Gartner Research delivers independent, objective advice to leaders across an enterprise through subscription services that include on-demand access to published research content, data and benchmarks, and direct access to a network of approximately 2,300 research experts located around the globe.
34. ICF
ICF is a global advisory and technology services provider, but we’re not your typical consultants. We combine unmatched expertise with cutting-edge technology to help clients solve their most complex challenges, navigate change, and shape the future.
35. Clarivate
Clarivate is a global leader in trusted and transformative intelligence. They bring together enriched data, insights, analytics and workflow solutions, grounded in deep domain expertise across the spectrum of knowledge, research and innovation.
36. Westat
Westat is a 100% employee-owned research and professional services company. Westat provides extensive survey design and operations capabilities in support of modern data collection from households, institutions, businesses and individuals. Westat applies multiple modes of data collection and survey management to achieve maximum response rates.
37. EMI Research Solutions
EMI Research Solutions is a leading online sample and quantitative research consultancy. For more than 20 years, they have been providing clients with unbiased sampling and research solutions that connects their projects with the right strategic blend of sample, not trying to make their projects fit a single panel. They provide the highest quality, most cost-effective insights in the shortest amount of time — ensuring you get the best results for your projects.
38. Informa Financial Intelligence
Informa Financial Intelligence is a leading provider of business intelligence, market research and expert analysis to the financial industry. The world’s top global financial institutions and banks look to Informa Financial Intelligence for its authority, precision and forward-focused analysis.
39. Kelton Global
Kelton Global is a consumer insights and strategy consulting firm. They use quantitative and qualitative research to create customer segmentations, drive innovation, deliver brand strategy and compelling communications.
40. Burke
Burke prides itself on designing and executing objectives-driven quantitative and qualitative research. Working across a variety of industries, Burke helps its clients gain actionable perspective on their most critical business challenges, providing a range of solutions from agile to integrated strategic decision support.
41. MFour Mobile Research
MFour Mobile Research is a market research company that specializes in mobile surveys and data collection. They offer a range of services, including customer research, product testing, and market analysis.
42. Concentrix
Concentrix is a wholly owned subsidiary of SYNNEX Corp., specializing in technology-enabled customer engagement and improving business performance for clients around the world. With more than 225,000 staff in more than 40 countries, Concentrix provides services to clients in over 10 industry verticals.
43. C Space
C Space, part of the Interbrand Group, is a global customer agency that marries art and science to create rapid customer insight and business change. The company integrates customers into the ways its clients work. By bringing stakeholders together around the customer, C Space’s clients create greater clarity and alignment in the actions that will most effectively drive customer growth.
44. SIS International Research
SIS International Research is a leading global Market Research & Market Intelligence firm providing comprehensive research services and strategic analysis of information. In their 35 years of experience, SIS has conducted projects in over 120 countries, and they have serviced some of the world’s largest and most influential companies and organizations, including over 70% of the Fortune 500.
45. SMARI
SMARI are a full-service market research company that has expanded from its local roots, gaining national and international projects. SMARI utilizes cutting-edge research techniques to address the needs of clients and bring the “voice of the customer” to the decision process.
46. SSRS
SSRS is a full-service survey and market research firm known for innovative methods and optimized research designs. They provide innovative methodologies, optimized sample designs, questionnaire refinement, and ways to reach low incidence populations.
47. The Martec Group
The Martec Group is a global market research and consulting firm. As experienced market researchers, diligence providers, and consultants, they deliver unsurpassed market research reports and insights to power the toughest decisions in business.
48. Macromill Group
Macromill Group is a rapidly-growing global marketing research and digital marketing solutions provider. They bring together the collective power of specialist companies to provide innovative data and insights that drive clients’ smarter decisions.
49. Versta Research
Versta Research is a marketing research and public opinion polling firm that helps you answer critical questions with customized research and analytical expertise. They design studies that turn data into stories, and they help you communicate those stories to the audiences who need them most.
50. YouGov
YouGov is a market research company that specializes in understanding consumer behavior and market trends. They offer a range of services, including customer experience, innovation, and brand research.
Benefits of Hiring a Market Research Company
Hiring a market research company offers businesses access to professional expertise and resources that can deliver more accurate and reliable data. These companies have experienced researchers, advanced tools, and proven methods to gather, analyze, and interpret market information. Instead of relying on guesswork, businesses can use insights from a research company to make well-informed decisions about product development, customer targeting, and marketing strategies.
Another key benefit is that market research companies provide a fresh, objective perspective. They bring an outsider’s view to the business, identifying opportunities and challenges that internal teams might overlook due to familiarity or bias. Additionally, these companies can help businesses understand emerging market trends and competitor activities, giving them a competitive edge.
Conclusion
The market research industry is a highly competitive space, with numerous companies offering a range of services to help businesses make informed decisions. The 50 market research companies listed above are among the top players in the United States, providing valuable insights to clients across various industries. Whether you’re a startup looking to enter a new market or an established business seeking to stay ahead of the competition, partnering with a trusted market research company can be a game-changer.
When choosing a market research agency, it’s essential to consider factors such as their expertise, experience, and reputation. You should also evaluate their track record of delivering accurate, timely, and actionable insights to clients. By selecting the right market research partner, you can gain a competitive edge and make informed decisions that drive growth and success.
